For most Pinoy sports buffs, it was all about the NBA battle between L.A. and Boston. But for the rest of the world it’s all about the World Cup. Football (or soccer to us and the Americans) is the undisputed biggest sport worldwide. For some strange reason, the appeal is mostly lost on the Americans and it’s cultural mini-me, us Pinoys. We do have the penchant for following the Americans’ lead more than the Europeans, or any other foreign country for that matter. Anyway, it’s all about the World Cup as far as the world is concerned, and that fact is not lost on the two sports brand giants: Nike and Adidas. They too are battling it out with star-studded ads. One epic and humorous, the other quirky and pop-culturally hip. Which one do you like better?
Nike’s “Write The Future”
Nike slightly edges out the Adidas ad, because it has set the record for the most views for a viral video in its first week. It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport. It features soccer royalty Didier Drogba, Wayne Rooney and Cristiano Ronaldo.
Adidas’ “Cantina 2010”
The Adidas ad, although having lesser views, probably has more celeb guest stars and boasts a high hip quotient with the use of Star Wars footage. Cameos include those of Snoop Dogg, Noel Gallagher, Ciara, David Beckham, Ian Brown, Daft Punk, Jay Baruchel, and DJ Neil Armstrong among others.